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Our Home Team

Seller Tips
Why you should list your home with us!


10 Steps to Selling Your House

1- Needs Analysis

2- Pricing Strategy

3- Property Preparation

4- Marketing Strategy

5- Receiving an Offer

6- Negotiating to Sell

7- Sell

8- Pre-close Preparation

9- Closing

10- Post-Closing

Why you should list your home with us!

1) Trained Negotiators,

In addition to years of hands-on experience, we are Effective negotiators course graduates-trained to get you the best possible price and terms that suit you and instill confidence.

2) Experience,

Nothing says I know more than the experience of 100's of successful home sales on your side.

3) Advertising,

Your home will receive the necessary exposure so it stays fresh.

4) Feedback,

Weekly feedback sent to you that covers market changes and what buyer's response to your home really is.

5) Thorough Analysis,

No money left on the table after our indepth Market Analysis for an accurate appraisal of value of your home.

6) Available

We are just a page away and promptly respond.

7) Focus on Residential

We sell homes - "kitchen table" people. No commercial business or new home site obligations.

8) Focus on Your Area,

We only sell in areas in which we are confident we can do the job.

9) Support Services,

We have a full-time assistant so when we are engaged in customer service activities, your needs will still be addressed

10) Highly Visible Lawn Signs,

20of the exposure should be easy to see

11) Stage Setting,

We can help you get your home ready so you will get top value with a minimum of fuss and in the least time

12) Promotion,

We promote your home to the Real Estate community by emailing your virtual tour to the top 100 selling agents.

13) Open House for Purchasers,

Always an option but not always required! We will discuss your options with you. Note: Open House on the Web 24/7

14) Virtual Tour & Pictures,

Of your Home promoting the finer details for all to view.

15) Internet Site,

Our website is constantly being promoted to steer people to our site and your home.

16) Referral Service,

We know people who know how to get things done. Which gets your home sold faster.

17) Feature Sheets,

Full colour feature sheets to make your home stand out in the minds of buyers who are trying to decide.

Additional Expertise!

"First - Time Sellers",

Complete step-by-step program detailing all aspects of the selling process and an in-depth analysis of all costs associated with the sale. Insuring the sellers confidence. No Surprise Guarantee!

Townhouse & Condo - (Freehold, too),

We take a special interest in townhomes and condos. The rules and regulations of condo living are surrounded by many questions. We are familiar with them and will make sure you are too.

Executive Homes,

Your dream home is important to you! We want to help those dreams come true. Whether buying or selling, we take extra care to detail aspects of executive homes that we know people will want to know

Country Living,

The search for many peoples dream of living in peaceful surroundings "in the country" is ever present. It takes special knowledge & experience to provide the buyer and seller with a fair risk-free agreement. Call us first!


 

Selling : Steps 1 & 2
Needs Analysis - Pricing Strategy


#1 Needs Analysis

It is important to set out in writing the reasons that are motivating you to sell your current home. You might ask yourself, "Why am I selling my home and what do I expect to accomplish?" If you have a growing family and you need more space you may be under less pressure to get your house ready to sell than if you were, let's say, moving to a new city due to a career opportunity. Explore your short and long term goals and decide how selling your house fits into those goals. Doing this will help you to establish a time management path for selling your home.

Your agent can save you time and money by applying their expert knowledge to your particular needs and setting a realistic time frame for the process to proceed. They can explore all of the variables within your individual goals and how best to achieve them in your local real estate market.

#2 Pricing Strategy

Your next objective should be to determine the best possible selling price for your house. You will need to take into account the state of the local market, the condition of your home, and sales of comparable homes in your neighborhood. It is often hard to maintain an non-biased view of your property, so you will want to gather the necessary information in the most objective way possible. If you want a truly objective opinion about the price of your home you could have an appraisal done. This will need to be paid for up front, in cash, and may cost between three and five hundred dollars.

Be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price high expecting that someone will come along and be willing to pay it. If your home stays on the market too long because it is overpriced potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price.

Your agent can save you time and money by educating you on how to set the asking price for your home. He or she will create a comparative market analysis by taking into consideration the type of market you are in and recent sales of comparable properties. Your agent will then guide you to the best fair market price that will help sell your house within the desired time frame. Usually, real estate agents have a better sense of market value than anyone else- including appraisers!


 

Selling : Steps 3 & 4
Property Preparation - Marketing Strategy


#3 Property Preparation

It's time to get your house into "showing and selling" condition. Most of us don't keep our homes in the condition it would need to be in to sell. Over the years those boxes in the corner of the garage just seem to multiply on their own. Things have broken that we just never get around to fixing and some things have just worn out. We just accept the fact that they will always be this way. It is this frame of mind that you have to break out of in order to get your house ready to show. How your house looks will have an immense impact on how quickly it sells and whether or not you get full market value for it.

First impressions are very important and you only get to make one. Approach your property from the buyer's standpoint. What needs to be changed to make a good first impression? This may mean that all you do is prune the trees and shrubs. On the other hand, it may mean that you completely repaint the house, inside and out. Do a "curb to door" check. Give the potential buyers a clear path to enter the home. The fewer obstacles between the buyer and the true appeal of your house the better. Keep in mind that over time we become accustomed to our surroundings. What's normal for you may be detrimental to the buyer.

Make your house look as spacious as possible. Organize your closets and kitchen cabinets, and if you have things stored in the attic or basement, make sure they are presentable. If you are showing during the day, pull back your curtains and drapes to show how bright and cheery your home is. If you are showing at night, turn on all of the lights to create a warm and welcoming environment for the prospective buyers.

A house that is marked with your personality and style may be harder to sell. You might even consider such things as removing obvious clues to your political affiliation and tucking away any biased literature that may be visible. This will reduce distractions and help the buyers to visualize the home as their own.

Your agent can save you time and money by providing an objective and expert opinion on what needs to be changed or improved. They know what the buyers are looking for because they are in the marketplace everyday. They will perform an analysis of the entire property and, taking into account the state of the market in which you are selling your house, point you to the changes that need to be made in order to sell it for the most amount of money and as quickly as possible.

#4 Marketing Strategy

Now that your house is ready, it's time to put it up for sale and market it. Establishing a marketing strategy is a must. You will have to decide how you want to get the word out there that your house is for sale. There are many different ways to advertise your property. A yard sign, flyers, and direct marketing are just a few of the many options you have. The path you choose will depend on the money you have to invest, which program will bring the most potential buyers, and your comfort and experience level with each of your options. If you are in a buyer's market you will have to be extra careful when choosing a plan. You don't want your house to sit with no one showing interest. The first 3-6 weeks should be the busiest. If you don't get any traffic within that time frame, you may want to reconsider your approach.

Your agent can save you time and money by exposing your house to the most potential buyers possible. Your agent will present to you the best marketing plan that will have the highest possibility of bringing not only the most buyers, but the most qualified buyers, to your doorstep.


Selling : Steps 5 & 6
Receiving an Offer - Negotiating to Sell


#5 Receiving an Offer

Once a buyer decides they would like to buy your house, an offer will be presented. Review the written document taking care to note what needs to be done by both parties to execute the transaction. The contract should protect the best interests of all parties involved and should be comprehensive in nature. Once you accept the contract, it may be too late to make any changes. The contract, though not limited to this list, should include the following:

- A legal description of the property

- The offering price

- The down payment

- Financing arrangements

- A list of fees and who will pay them

- Amount of the deposit

- Inspection rights and possible repair allowances

- The method of conveying the title and who will handle the closing

- A list of appliances and furnishings which will stay with the home

- The settlement date

- Any relevant contingencies

Remember that the legalities of this phase are very important. If you have any questions or concerns, they need to be addressed right away.

Your agent can save you time and money by making sure that the offer is presented to you by a qualified buyer. There is no reason to review an offer if the person(s) making it will not be able to actually buy your home. Your agent will also be available to review the written offer to make sure that it is written in a proper way and covers the necessary areas.

#6 Negotiating to Sell

Most offers to purchase your house will require some level of negotiating to come to a win-win agreement. It is critical that you be well versed on the legalities of the real estate contract used in your area. In addition to legal issues, you will need to understand contract basics, including what each contract clause means to you and your buyer, what you will net from the sale of your home, and what areas in the contract lend themselves easiest to negotiation. Some of the things that you may have to negotiate on are:

- The price

- Financing

- Closing costs

- Repairs that need to be done

- Appliances and fixtures

- Landscaping

- Painting

- Occupancy time frame

To really gain some insight into why potential buyers are pursuing the purchase of your house and how they might proceed in the negotiations, it is important to know as much about the buyer as possible, especially their motivation for buying. Once both parties have reached a point where the deal is acceptable, you must be certain that you have a legally executable contract.

Your agent can save you time and money by representing you through the offer, negotiation, and acceptance process. He or she will review the written offer with you to make sure that you thoroughly understand what the buyers are offering and what they are asking in return. They will be able to help you understand the issues and how they will effect you. It is your agents primary responsibility to protect your best interest throughout these negotiations.


 

Selling : Steps 7 & 8
Sell - Pre-Close Preparation


#7 Sell

Once you have accepted an offer to sell your house you will need to make a list of all the things you must do, and a list of all the things the buyer must do, in order to proceed successfully to closing. The property may need to be formally appraised, surveyed, inspected or repaired. Depending on the specifics reached during the negotiations, you may pay for all, some, or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the property the terms set forth in the contract will dictate your next step. Depending on the contract, you or the buyer may decide to walk away, open a new round of negotiations, or close.

Your agent can save you time and money by coordinating all the necessary items that must be done to finalize the sale. Your agent will be directly involved and keep you informed as to the results of each action and what effect, if any, it will have on the sale of the property. He or she will also help you coordinate any actions you must take to keep the sale moving forward. There are some sales that go smoothly and some that require a lot of work to get to the closing table. Until you get into it, you won't know which one you have on your hands. Either way, your agent will be prove to be a valuable resource to you.

#8 Pre-Close Preparation

A few days before the closing you will want to contact whichever entity that is closing the transaction and make sure that all of the necessary forms and documents have been prepared and are going to be available to sign on the appropriate date. It would be a shame to get this close to selling and have the deal fall through because of a document not being at the right place at the right time. You should also begin to make arrangements for your upcoming move if you have not done so.

Your agent can save you time and money by making sure that all of the necessary documentation is prepared for closing. They will also make sure that all parties have done what they need to do so that the closing can proceed at the date and time planned.

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